Hi, I'm Petri.

An entrepreneur, design manager, and activist, based in Helsinki.


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Leading creative teams

I’ve been an entrepreneurial spirit all my life. The most I enjoy working with talented professionals and people with passion for what they do. My leadership style is being a facilitator working in the frontline, getting hands dirty while painting the big vision for the whole team.




  • Leading designers, journalists and developers 5+ years
  • Co-founder and former CEO of Bolder Helsinki and Dreamdo
  • Co-founded six companies, first at the age of 15
  • Built 1 Meur turnover with a great team and no funding

Dreamdo pre-launch promovideo.
(by Mikael Hautala)

Bolder history and showreel from 2010.
(by Ilkka Kemppinen)

Dreamdo office tour in Mikkeli.
(by Joonas Virtanen)

Combining design and technology

My passion for design and technology started with crafting multimedia games as a kid. This hobby shortly formed into a profession, designing web services, apps, and later visual identities. Recently I’ve been focusing more on product management, agile methods, and service design.


  • Head of digital media at Slush conference
  • Concepted and led development of Dreamdo service and apps
  • Worked as Finland manager for TypePad at SixApart
  • Built a platform for 100+ blogs for a student community
  • Designed dozens of websites, webshops, and campaigns
  • Project manager of 20+ identity design projects

Creating social impact

I want to live in a society full of positivity and entrepreneurial spirit. This still needs a lot of work. My philosophy of change is based on giving people inspiration and setting an example. This has lead me to be part of some great societies, and founding some initiatives in an attempt to change the culture for better.

  • Co-founder of International Day for Failure
  • Co-founder of Talkoopäivä initiative
  • Organiser of 10+ entrepreneurship events and seminars
  • Co-founder of two entrepreneurship societies
  • Head of marketing of a successful parliament election campaign

Our video is a manifesto of entrepreneurial thinking with a key message: make a difference.
(by Santeri Piilonen)

We created a successful video series of Finnish celebrities sharing their failure stories.
(by Mikael Hautala)

Video from an event of our society which issues startup management challenges.
(by Mikael Hautala)

I’ve graduated as Master of Science in Economics and Business Administration from Aalto University, where I majored in Management and did my minor studies in Information and business technology.

Read my thesis on open source business models

Picture: Together with Henry Chesbrough (Open Innovation) and Alex Osterwalder (Business model generation) in Berlin Business Design Summit.

What's next?

Like John Maeda has said, all I want to be is someone that makes new things and thinks about them. Together with talented creatives and inspiring companies. Sign up to hear when I'm ready to tell more.


Work with me

Every new thing begins with the first version. I’ve acquired quite a pack of skills, methods, discipline, and networks to get product or service development up and running fast. I can help you with putting the initial idea into test-bench.



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